the talking dog TD Blog Interview with George Lakoff
Thu Aug 19, 2006

George Lakoff is Professor of Linguistics at the University of California, Berkeley, a senior fellow at the progressive think-tank Rockridge Institute, and is the author of "Whose Freedom: The Battle Over America's Most Important Idea" and a number of other books including a multitude of articles in major scholarly journals and edited volumes, as well as books such as Moral Politics: How Liberals and Conservatives Think, and Don't Think of an Elephant: Know Your Values, Frame the Debate. Dr. Lakoff's current work discusses the concept of "framing", both deep frames representing an underlying value structure; for conservatives, the deep frames revolve around strict father morality, and for progressives, the deep frames revolve around a nurturant family morality, and "surface frames", which, in Dr. Lakoff's analysis, are the ideas associated with individual words and expressions and which make political sense only given the deep frames. The concept of freedom is one such case.

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